CONTENT MANAGEMENT

Creating a winning web site is a big investment, costing time and energy as well as money. Many companies spend a tremendous amount of all three to develop their site, only to let it languish for months or years because the true cost of maintenance and updating was underestimated. In this scenario the upfront investment was almost entirely wasted because the truth is an out of date web site is actually worse for your business than no site at all! Why? Imagine if you just left your brick and mortar office or storefront unchanged and neglected. Customers would wonder if you're even still in business…

The solution to this sad dilemma is to invest in a Content Management System (CMS). We call our CMS "interactive Content Administration Tools™" – another iCAT acronym. These tools allow you to update your web site all by yourself on a daily basis. If you can use a word processor you can use iCAT. Once your site is launched, you remain in control, adding and deleting text, photos and even whole pages. The only time you'd incur the extra cost of a designer is if you want to change the entire look of the site. Your site will never grow stale and you will maximize the investment you've made in your web identity.

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Once you see the power of iCAT you will never again consider a web site investment without content management. Click on the link below to experience a demonstration of how easy iCAT is to use, and then contact us to discuss maximizing your next web site investment.

iCAT Content Management